It’s Time to Change How You Think About Mobile Marketing Marketing has changed significantly over the past few decades. The internet and other advancing tech have really shaken this industry up. While before, your options were basically advertising in the media, sending out fliers, or cold calling clients, our options now are almost too numerous to count. You could certainly use traditional media to advertise, but there are many other options to consider. Chatbots, apps, email marketing, social media marketing, etc., all have to be considered when coming up with a winning strategy. It’s both good and bad—we have several methods at our disposal, but we tend to focus on the latest and greatest option and do away with “old-fashioned” ones. Mobile marketing is considered old fashioned by some. After all, how many people still use SMS campaigns now? However, what we need to realize is that there’s a lot more to mobile marketing than just sending out ...
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