TechBooky

Every website owner wants to earn links and relevant traffic. Why? Because the more links and traffic you have, the more readers will view your content and also the more profit you will generate. Trending topics is the sweet spot when it comes to earning links and traffic. Trending topics add a lot of user engagement, and of course you know the higher the engagement the more traffic you get. When you are able to find the trending topics people are talking about and searching for at the moment, you can use it to your advantage to earn links and traffic. In this article, I have listed 5 tips for using trending topics to earn links and relevant traffic. They are outlined below: # Stay ahead of The Trends One of the first steps you need to take to use trending topics to earn links and relevant traffic is to actually stay ahead of the trends. You have to stay ahead of the trends if you want to create content that is bound to go viral. You can’t afford to miss a trending topic once it h...

These days, website security is one of the most pressing issues in today’s world where sites available on the WWW face various kinds of vulnerabilities and attacks. The main source of threats to your website is external intruders (hackers). They are motivated by a commercial interest & have the knowledge of information system and different methods for website hacking. Generally, hackers attack the sites of banks, mobile operators, well-known media portals, government agencies, etc. WordPress sites can easily be hacked using different methods both robots and manually. When a website is hacked, its SEO ranking, business opportunities, leads and sales, and customer’s faith in the brand is decreased dramatically. So, website owners use a number of methods to protect their websites, among which using WordPress plugins are the important one. Just have a look at the 7 best WordPress Security Plugins: Sucuri Scuri is a premium plugin with lots of features and functionalities. It...

Traveling and exploring the world for longer periods of time is becoming more possible with the rise of telecommuting and entrepreneurship, and millennials are taking full advantage . While being a reality for many, many who also worry about how they can stay in touch and on top of work and family communication. Fortunately technology is making it pretty simple. The intelligent digital nomad empowers themselves using these apps and websites to successfully communicate and manage production while traveling. VPN A Virtual Private Network (VPN) is an important addition to any digital nomad’s arsenal. Those working remote from distant locations take more risk of security breaches. VPNs act as a funnel to send information directly to the desired location. These programs: Encrypt your data. Blur your physical location as well as your IP address. Will not log your online activity. Allow you to bypass censorship blocks. AirBNB The AirBNB site uses verified testimonials of previous...

One of the most unpleasant thought for a developer could be- what if internet stopped working one day? Today’s excessive reliability on connectivity can lead to a complete societal collapse. And of course, if you’re in the field of web development, your world may seem to be completely upside-down.    Looking at the present digital scenario, countless organizations and corporations are scrambling to adapt to the technological innovations, employees are going all the guns to fill and excel in their respective fields. Overall, one can say there’s never been a better time to be a web developer. Building cool web stuff on the daily basis, getting a hefty pay cheque at the end of every month- what else to ask for? The word website development is pretty complicated, it can excite one at the same time scare other. And in this world of development programming languages seems to fall in and out of favor like each season"s hottest fashions. It can overwhelm anyone...

One of the more common and powerful tools marketing experts use to market businesses online is a paid search campaign. While the potential to drastically increase profits is there, it’s also possible to lose a lot of money. Once a business owner decides they want to get deeper into digital marketing, a common question is: should you bring your Paid Search in-house ? To make this important decision, it’s important for website owners to know what PPC is, and how easy it is to lose money when using one of these types of tools. Learn more about additional ways to eliminate wasted spend and save money on your PPC Campaigns below. What Is Pay Per Click (PPC) Marketing? PPC marketing is a focused type of advertising that is found on Google or Bing search results. It gets its name from the fact that the client only pays when someone clicks on their ad. Some common terms used when speaking about PPC include: Search Engine Marketing (SEM) Cost Per Click (CPC) Return on Ad Spend (...

Skype gets yet another redesign. Microsoft announced it is all set to redesign Skype. The technology company is working on removing the Highlights feature in an effort to simplify the user experience on the platform. Since acquiring the online messaging service in 2011 Microsoft has rolled out several redesigns and new features, although not always to much fanfare. Last year, the company launched a new Highlights feature seemingly styled after Snapchat’s Stories , which allows users to post photos and videos which their friends could view, but for now the feature is been dropped. A blog post from Skype admitted that Highlights “didn’t resonate with a majority of users”, and set out its aim to focus on the core messaging features its community is actually making use of. On mobile, the app is slimming down to three navigation buttons for Chats, Calls, and Contacts along a bottom bar, while the desktop app is grouping them with the Notifications button at the top-...

An interesting update is rolling out to all YouTube player on the desktop. Like mobile devices, the YouTube desktop player now supports the exact ratios of the videos you are watching. Previously, YouTube used to show black bars around videos that aren’t in the standard 16:9 aspect ratio. This included vertical videos, 4:3 videos, and videos with other respect ratios. That wasn’t really much of a problem for many, but Google is changing the way the YouTube player treats these videos in the different aspect ratios. According to a report by Android Police . The announcement wasn’t made by a blog post, as usual but was posted in the YouTube help forum over the weekend. “We launched an update to the YouTube video player on desktop – the player now automatically adapts to provide the best viewing experience based on the video’s size (aspect ratio) and your computer’s screen/browser size,” one of YouTube’s community managers, Marissa said...

[caption id="attachment_12141" align="alignnone" width="800"]                                               Image source: Indian School of Internet Marketing [/caption] The SEO strategy comes under two broad categories namely On-page and Off-page SEO. The truth is both are essential for an SEO campaign to succeed yet both are on entirely different sides with regards to augmenting the search engine rankings. Search engines generally consider two critical buckets while evaluating a website-On-page and Off-page SEO. Definition of On-page and Off-page SEO On-Page SEO- This refers to all those activities which you do on the page that you want to publish. In simple terms, it is the task which assists in optimizing a given page to help it appear at the top SERPs (Search Engine Result Pages). Its principal activities include offering quality content, handling the image SEO, insert...

Digitalization has taken the world by storm and has penetrated into almost every aspect of our lives and has brought with it a plethora of benefits. Lives have become much more comfortable and convenient and now the world is literally on the finger tips. But like every good thing this one has also come with its own share of cons. Over 1 million new strains of malware are created every day. Your website can be blacklisted by Google that blacklists over 9000 websites every day by just one identified infection. The Small to Medium sized enterprises or SMEs are among the most being attacked. More than 30 thousand SME websites are being targeted every day and the sad news is that over 50 percent of the IT professionals think that they do not face any risk. So here are a few ways as suggested by the experts of a reputed company of web development in India for protecting business websites from the malware. Read on. Keep the Software Updated – You should see to it that the Content Manage...

Analytics are highly effective in revealing how many clicks your website is getting and how they got there. Although this information can be immensely useful in fine-tuning your SEM (Search Engine Marketing) efforts, you may still be missing out on a very significant piece of the puzzle. Once you are done with your marketing and have sent potential customers your website’s way, then is the time to know which parts of the site are producing dividends? A user could leave your site halfway through scrolling through your main page owing to a minute issue that could have easily been tweaked. It is in this context that heatmaps play such a crucial and critical part. Heatmaps are a fabulous way to collect deep insight on how visitors interact with each page on your site. With the help of the right tools, you can figure out which elements need to be tuned, moved to some other areas of your webpage or removed altogether. Here are some of the ways heatmaps can help you enhance your site - ...

2015 was a year of jubilation among website owners and digital marketers since the bot traffic dropped below 50%. However, this joy was short lived since the next year brought a surge of bot activity that reached over 51.8%. This takes us closer to the Dark Ages, before the introduction of Humming Bird and before people had figured out the benevolence of the White Hat SEO. In 2016 and 2017 bad bot traffic has been a serious issue. For websites with fewer than ten human visitors per day, bot traffic comprised 93.3% of total traffic, and bad bots make up for 47.7% of the total bot traffic.  In a recent survey, a leading website security company analyzed the traffic and performance of 100,000 randomly chosen websites in 2017. Out of them, almost 94.2% of them have experienced bot attacks in the observed time. This gives us an alarmingly accurate view of the highly insecure web environment most websites are in right now. The attackers have indiscriminately attacked sites without takin...

  Google has launched a revamped ad settings page, with an aim to help users understand and control how ads that target them. It’s the latest privacy-focused move from the search giant in light of increasing concerns over how major corporations handle user data. For the past decade, Google has made strides to be more transparent in how personal data is used to tailor ads. In 2009, Google released Ad Settings, giving users a defined location to control ads. The settings evolved in 2011 and 2012 with the additions of Why this ad? And Mute this ad. In 2015, all of these features were housed together within your Google account, creating a single point of access for security setting and personal information. How it works To accessing your settings, click on Google homepage and toggle to the top right of the screen. Locate and click on your initial enclosed in a circle. Once your initial is selected, click “ My Account” On the My Account page, click on Ad Settings Once ...

There is no point in keeping a business website if it does not have any digital footfall. Your business website is the marketing tool for your company. This is why you should check whether it is generating sales leads for you or not. When it comes to website traffic ensure that you use social media platforms like Twitter, Instagram, Pinterest, Facebook and the likes. Social media platforms provide you with affordable traffic. There are some platforms like Instagram and Pinterest that focus on photo sharing. These platforms help you to generate inbound traffic consistently with images and videos. Planning a social media posting strategy Do you feel that your posts are getting lost in the social media world? If you experience such instances, the truth is you are not alone. If you closely examine the world of social media today, you will find that it is hard to increase traffic sans the spamming of links, automated bots, and the irritating sales pitches. This is where social media platf...