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Short message service, or SMS, marketing allows business owners to communicate with their customers quickly and inexpensively, but there are a number of pitfalls that you should be careful to avoid when you begin t exting your customers . More than 90 percent of text messages are opened and read by their recipients within three minutes, and they are generally responded to in 90 seconds or less. Figures like this may encourage you to jump in and start texting right away, but sustained results in this area requires careful planning and clearly defined goals. Sending unsolicited text messages can have disastrous consequences even if the recipients are your existing customers, and laws like the Telephone Consumer Protection Act of 1991 can punish this kind of behavior severely. However, adhering to some basic guidelines, learning a few text marketing tips and following text marketing examples should be enough to put you on the path to long term SMS success .    Make a List and Che...

Studies reveal that restaurant and bar owners have been reluctant to embrace short message service, or SMS, marketing techniques despite data revealing that 81 percent of consumers use their mobile devices to search for places to meet friends for a drink or enjoy a meal. Many Americans find it difficult to put their phones away even for a few minutes, but many restaurant owners take exception to this kind of behavior in their establishments rather than seeing it for the tremendous opportunity that it is. Text messaging offers you a low-cost and highly effective way to communicate with your customers and promote special offers or discounts, and restaurants and bars are among the types of businesses that can benefit from this kind of marketing the most. You could use text messages to promote special offers and make announcements designed to attract customers during times when business is traditionally slow, reach certain demographic groups such as women or college students or encourage y...