Spotify Will Soon Let Free Users Skip All Ads
Spotify is testing a new feature that lets users skip audio and video ads, even without being on a paid subscription—The feature, known as "Active Media," will allows users of Spotify"s free, ad-supported service to skip particular ads, with advertisers only paying for completed listens or views. Danielle Lee, Spotify’s global head of partner solutions explained to Adage . “Our hypothesis is if we can use this to fuel our streaming intelligence, and deliver a more personalized experience and a more engaging audience to our advertisers, it will improve the outcomes that we can deliver for brands. Just as we create these personalized experiences like Discover Weekly, and the magic that brings to our consumers, we want to inject that concept into the advertising experience,” According to Spotify , Active Media feature is the "first of its kind globally" and will allow the company to "learn from each interaction" and "deliver a more personalised ad e...