How To See Your Visitors Interacting With Your Site Using Heatmaps
Analytics are highly effective in revealing how many clicks your website is getting and how they got there. Although this information can be immensely useful in fine-tuning your SEM (Search Engine Marketing) efforts, you may still be missing out on a very significant piece of the puzzle. Once you are done with your marketing and have sent potential customers your website’s way, then is the time to know which parts of the site are producing dividends? A user could leave your site halfway through scrolling through your main page owing to a minute issue that could have easily been tweaked. It is in this context that heatmaps play such a crucial and critical part. Heatmaps are a fabulous way to collect deep insight on how visitors interact with each page on your site. With the help of the right tools, you can figure out which elements need to be tuned, moved to some other areas of your webpage or removed altogether. Here are some of the ways heatmaps can help you enhance your site - ...