How AR & VR Are Transforming Digital Advertising by Creating Marketing Experiences
For years, pop-up ads and pre-roll videos have been the kind of nuisance that internet users have simply had to put up with. The vast majority of people report finding these traditional forms of digital advertising to be intrusive and unpleasant. Millennials, one of the demographic groups advertisers want to reach most, are particularly displeased with such tactics; 74% of 16-to-39-year olds claim they even stop using social networks if they get the sense they’re just platforms for brands to target them. And for the 5 million businesses running Facebook ads , this can be extremely detrimental. Our collective distaste for these marketing techniques has contributed substantially to the popularity of ad blockers, with the amount of people using them rising each year . Luckily, you may not have to put up with these ads for much longer. Thanks to augmented reality and virtual reality tech, the age of the pop-up and pre-roll ad may soon be coming to an end. The Shift Millennials and G...