TechBooky

Like what you see on your favourite Instagram influencers but tired of never getting a reply to your “where can I buy that?” or how much do it cost?  questions?—Instagram has sensed your frustrations and has decided to make it easier for users to not only know where the items are from, but also purchase them directly on the platform. The photo-sharing platform starting testing the Shopping in Stories feature in June . Now brand accounts can insert shopping links in their Stories, so users can easily view pricing for and links to buy the items featured. Instagram says Shopping in Stories lets brands "tell an even deeper story about what’s behind their products." Telling an even deeper story, in this case, seems to mean selling you stuff. As of today, it"s available to businesses based in 46 countries. Blog post : “Now when you’re watching behind-the-scenes Stories from your favourite brands and see something you love, you can quickly tap on a pro...

Months after gaining traction from over 300 million daily active users, Instagram Stories will now start selling products . Shopping on Instagram has been evaluated for a long time to make it a profitable social media model. Particularly, Instagram Stories, which arrived as a Snapchat-inspired feature back in August 2016, had started attracting businesses in just one year after its launch. The fresh development has expanded the shopping experience on Instagram as previously its feed was exclusively serving ads to let customers buy new products without leaving the photo-sharing platform. Starting today, The Facebook-owned company will show stickers with a shopping bag icon on products featured in a story. When you see a shopping bag icon in a Story, then you"ll be able to tap it to get more details about a product before making a purchase if you wish to. A few brands will be able to market their products in this way right away, such as Adidas and Louis Vuitton, with more certain to...

Amazon is increasing the price of its Prime membership in the U.S. for the first time in four years. The change, effective from May 11, will allow new subscribers pay $119 a year for the shipping and entertainment membership program, instead of the normal $99. The new annual fee would apply to current Prime members starting with renewals on June 16. Amazon last raised Prime’s fee in 2014, when it costed customers only $79 a year. Prime is the most important lever in Amazon’s dominant online retail machine. Prime members make more purchases on Amazon than non-Prime members and spend more per year.  However, the program is incredibly expensive to fund by Amazon. The number of products available for free two-day shipping through Prime has grown from 20 million in 2014 to more than 100 million today. Amazon CEO Jeff Bezos disclosed in his annual shareholders letter that Prime had more than 100 million members worldwide — a surprise unveiling since the company had nev...

Konge gets a new CEO Konga, one of Nigeria"s fastest growing online shopping Malls that offer a third-party online marketplace as well as a first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children"s items, health care and personal care products. Konga’s CEO, Shola Adekoya stepped into office in 2016 when Konga founder and former CEO Sim Shagaya resigned from the company 2012. [caption id="attachment_10818" align="aligncenter" width="1276"]       Outgoing Konga CEo Shola Adekoya [/caption] Fast forward. Shola announced his exit from the ecommerce company. The announcement was made via a tweet from his personal handle on Twitter. The tweet reads; “Over to you Nick. Wishing you and @shopkonga all the best as I join the Konga Alumni. Thanks to all the current and ex-Konga staff that gave me their best towards building a great Konga while I was at the helm of affairs .” Formerly C...