TechBooky

One of the more common and powerful tools marketing experts use to market businesses online is a paid search campaign. While the potential to drastically increase profits is there, it’s also possible to lose a lot of money. Once a business owner decides they want to get deeper into digital marketing, a common question is: should you bring your Paid Search in-house ? To make this important decision, it’s important for website owners to know what PPC is, and how easy it is to lose money when using one of these types of tools. Learn more about additional ways to eliminate wasted spend and save money on your PPC Campaigns below. What Is Pay Per Click (PPC) Marketing? PPC marketing is a focused type of advertising that is found on Google or Bing search results. It gets its name from the fact that the client only pays when someone clicks on their ad. Some common terms used when speaking about PPC include: Search Engine Marketing (SEM) Cost Per Click (CPC) Return on Ad Spend (...

Just like any other aspect of ever-changing and shifting trends of digital online media marketing, the biggest online search engine Google also changes its search engine algorithm. Although it changes around 500-600 times a year, mostly these updates are minor. However, Google sporadically presents significant algorithm update once or twice every year that affects the organic search engine results in a major way. For any digital media marketer, knowing about these updates is crucial, and they have to prepare for it in advance. These updates can affect organic rankings, which further influences organic website traffic, reaches, impressions, conversions and ultimately sales. Knowing the dates of these Google updates can immensely help a marketer to enhance their organic rankings by improving search engine optimization of their websites. So it is important to have a dedicated lead and research department that know all about the Google algorithm updates. Google has a very long history of r...