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It’s Time to Change How You Think About Mobile Marketing Marketing has changed significantly over the past few decades. The internet and other advancing tech have really shaken this industry up. While before, your options were basically advertising in the media, sending out fliers, or cold calling clients, our options now are almost too numerous to count. You could certainly use traditional media to advertise, but there are many other options to consider. Chatbots, apps, email marketing, social media marketing, etc., all have to be considered when coming up with a winning strategy. It’s both good and bad—we have several methods at our disposal, but we tend to focus on the latest and greatest option and do away with “old-fashioned” ones. Mobile marketing is considered old fashioned by some. After all, how many people still use SMS campaigns now?  However, what we need to realize is that there’s a lot more to mobile marketing than just sending out ...

A Digital Marketing Strategy That Works For You Digital marketing could be used to sell anything that you want, and you will find that you could change the way that your business brings in customers. You must create a space where your customers can find you easily. There are a few steps that you can take, and each one will make your business much more visible than it is right now. You might not want to do all these things at once, but you should consider it because you can make a swift change to the image of your company. Start New Social Media Channels You must want to sell everything from banking services to new SUVs. In all of these cases, you must have better social media channels for your company. You must have social media channels that are run by a professional, and they must be used to make your company seem as human as possible. Your corporation is still a business, but there is a soft spot in the hearts of your customers for a company that is fun to follow online. You could ...

One of the more common and powerful tools marketing experts use to market businesses online is a paid search campaign. While the potential to drastically increase profits is there, it’s also possible to lose a lot of money. Once a business owner decides they want to get deeper into digital marketing, a common question is: should you bring your Paid Search in-house ? To make this important decision, it’s important for website owners to know what PPC is, and how easy it is to lose money when using one of these types of tools. Learn more about additional ways to eliminate wasted spend and save money on your PPC Campaigns below. What Is Pay Per Click (PPC) Marketing? PPC marketing is a focused type of advertising that is found on Google or Bing search results. It gets its name from the fact that the client only pays when someone clicks on their ad. Some common terms used when speaking about PPC include: Search Engine Marketing (SEM) Cost Per Click (CPC) Return on Ad Spend (...

Short message service, or SMS, marketing allows business owners to communicate with their customers quickly and inexpensively, but there are a number of pitfalls that you should be careful to avoid when you begin t exting your customers . More than 90 percent of text messages are opened and read by their recipients within three minutes, and they are generally responded to in 90 seconds or less. Figures like this may encourage you to jump in and start texting right away, but sustained results in this area requires careful planning and clearly defined goals. Sending unsolicited text messages can have disastrous consequences even if the recipients are your existing customers, and laws like the Telephone Consumer Protection Act of 1991 can punish this kind of behavior severely. However, adhering to some basic guidelines, learning a few text marketing tips and following text marketing examples should be enough to put you on the path to long term SMS success .    Make a List and Che...

[caption id="attachment_12141" align="alignnone" width="800"]                                               Image source: Indian School of Internet Marketing [/caption] The SEO strategy comes under two broad categories namely On-page and Off-page SEO. The truth is both are essential for an SEO campaign to succeed yet both are on entirely different sides with regards to augmenting the search engine rankings. Search engines generally consider two critical buckets while evaluating a website-On-page and Off-page SEO. Definition of On-page and Off-page SEO On-Page SEO- This refers to all those activities which you do on the page that you want to publish. In simple terms, it is the task which assists in optimizing a given page to help it appear at the top SERPs (Search Engine Result Pages). Its principal activities include offering quality content, handling the image SEO, insert...

You’ll soon be able to try on sunglasses and buy them without ever leaving your Facebook app. The social media company announced that it"s beginning a rollout of mobile ads utilising augmented reality in the News Feed. Soon, your feed will be filled with interactive experiences with the intent to sell you products. The company explained in a blog post that, the new AR ad feature that will place virtually engaging advertisements in the News Feed. In its announcement to advertisers, Facebook claims that, “by incorporating calls-to-action within the camera experience, people can seamlessly go from engaging with your product—such as trying on a lipstick shade or exploring a new game—to making a purchase or installing an app.” Facebook’s marketing team seems to be attempting to make advertisers’ products as tangible as possible. Facebook’s vice president of product marketing at its global marketing solutions department, Ty Ahmad-Taylor, provid...

Studies reveal that restaurant and bar owners have been reluctant to embrace short message service, or SMS, marketing techniques despite data revealing that 81 percent of consumers use their mobile devices to search for places to meet friends for a drink or enjoy a meal. Many Americans find it difficult to put their phones away even for a few minutes, but many restaurant owners take exception to this kind of behavior in their establishments rather than seeing it for the tremendous opportunity that it is. Text messaging offers you a low-cost and highly effective way to communicate with your customers and promote special offers or discounts, and restaurants and bars are among the types of businesses that can benefit from this kind of marketing the most. You could use text messages to promote special offers and make announcements designed to attract customers during times when business is traditionally slow, reach certain demographic groups such as women or college students or encourage y...

There is no point in keeping a business website if it does not have any digital footfall. Your business website is the marketing tool for your company. This is why you should check whether it is generating sales leads for you or not. When it comes to website traffic ensure that you use social media platforms like Twitter, Instagram, Pinterest, Facebook and the likes. Social media platforms provide you with affordable traffic. There are some platforms like Instagram and Pinterest that focus on photo sharing. These platforms help you to generate inbound traffic consistently with images and videos. Planning a social media posting strategy Do you feel that your posts are getting lost in the social media world? If you experience such instances, the truth is you are not alone. If you closely examine the world of social media today, you will find that it is hard to increase traffic sans the spamming of links, automated bots, and the irritating sales pitches. This is where social media platf...

For your business to be successful you need to be up to date with the latest trends, and e-commerce is one of the biggest business trends of this 2018 .  By 2021 the retail e-commerce worldwide sales are expected to reach $4.479 trillion. The potential growth in e-commerce business is huge, more than  80% of the web population have done online shopping. These numbers prove that there is no doubt that eCommerce is the future of business. Online shopping has increased the comfort level among customers and profit levels for the business owners. There must be strong reasons as to why people are closing their brick and mortar stores and moving to open online stores. So here the reasons you need to explore:- Reason 1:-  Starting business is easy and affordable The overhead expenses are lesser when compared to starting a traditional business. You can easily start a business at affordable startup cost and get going using right technology . There are so many eCommerce tools readil...

Just like any other aspect of ever-changing and shifting trends of digital online media marketing, the biggest online search engine Google also changes its search engine algorithm. Although it changes around 500-600 times a year, mostly these updates are minor. However, Google sporadically presents significant algorithm update once or twice every year that affects the organic search engine results in a major way. For any digital media marketer, knowing about these updates is crucial, and they have to prepare for it in advance. These updates can affect organic rankings, which further influences organic website traffic, reaches, impressions, conversions and ultimately sales. Knowing the dates of these Google updates can immensely help a marketer to enhance their organic rankings by improving search engine optimization of their websites. So it is important to have a dedicated lead and research department that know all about the Google algorithm updates. Google has a very long history of r...

Customer Support is a thankless area of industry to work for a living. You"ve simply got to be giving nothing short of your best at every interaction. It is not for nothing that the phrase exists a satisfied customer and a fallen star are very rare to find, almost nonexistent. At the forefront of the firing line facing the major amount of the pressure of this demanding industry are the customer support representatives who face the brunt of the customer"s wrath and ire. Whatever might be the issue, handling an unhappy consumer is no way to start the day and if the entire schedule consists of handling consumers most of whom are unhappy for some reason or the other, they let their displeasure be known at the first opportunity they get. And the opportunity is usually at the first level of interaction with the brand end. Customer support is an extremely challenging job role which doesn"t have the respite for an off day. You could have the best days of your life as a customer ...

For years, pop-up ads and pre-roll videos have been the kind of nuisance that internet users have simply had to put up with. The vast majority of people report finding these traditional forms of digital advertising to be intrusive and unpleasant. Millennials, one of the demographic groups advertisers want to reach most, are particularly displeased with such tactics; 74% of 16-to-39-year olds claim they even stop using social networks if they get the sense they’re just platforms for brands to target them. And for the 5 million businesses running Facebook ads , this can be extremely detrimental. Our collective distaste for these marketing techniques has contributed substantially to the popularity of ad blockers, with the amount of people using them rising each year . Luckily, you may not have to put up with these ads for much longer. Thanks to augmented reality and virtual reality tech, the age of the pop-up and pre-roll ad may soon be coming to an end. The Shift Millennials and G...