Google And Apple Brands Take A Hit In Brand Reputation Poll, Amazon Holds On Top Spot
The 2018 Harris Poll for reputation is out, see the brands that jumped and those that took a hit According to the annual Harris Poll Reputation Quotient poll released on Tuesday, Apple (dropped to 29 th from 5 th the previous year and 2 nd in 2016) and Google parent company Alphabet (dropped to 28 th from 8 th the previous year) corporate brands took a hit this year even though another American rival Amazon continued to hold on to the top spot for the third time in a row. Elon Musk’s Tesla saw some improvement this year following the hype around it sending the red Roadster into space . Speaking to Reuters , John Gerzema, CEO of the Harris Poll said “the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.” ...