5 Common Ways You are Losing Money on Your PPC Campaign
One of the more common and powerful tools marketing experts use to market businesses online is a paid search campaign. While the potential to drastically increase profits is there, it’s also possible to lose a lot of money. Once a business owner decides they want to get deeper into digital marketing, a common question is: should you bring your Paid Search in-house ? To make this important decision, it’s important for website owners to know what PPC is, and how easy it is to lose money when using one of these types of tools. Learn more about additional ways to eliminate wasted spend and save money on your PPC Campaigns below. What Is Pay Per Click (PPC) Marketing? PPC marketing is a focused type of advertising that is found on Google or Bing search results. It gets its name from the fact that the client only pays when someone clicks on their ad. Some common terms used when speaking about PPC include: Search Engine Marketing (SEM) Cost Per Click (CPC) Return on Ad Spend (...