E-Commerce Sites Konga And Yudala Plan Merger
Zinox recently acquired e-commerce site Konga following claims of a supposed restructuring or perhaps, a shortage of financial backup to keep the company moving. The country has experienced a phase of economic instability which has affected entirely of some firms, including Etisalat and OLX. It, therefore, doesn"t come as a surprise that the new Konga and Yudala have merged or are proposing a merger (since there"s yet to be an official statement). Punch Nigeria reported that that the merger was part of a strategy to build a stronger and better brand to ward off their biggest competitor, Jumia. With both infrastructures combined, they can attain market leadership in the e-commerce industry. A merger between both firms will be a game changer for the e-commerce industry in Nigeria. After the departure of OLX and former Konga, Jumia has been without competition. Moreover, following complaints from some unsatisfied online shoppers who allege that the site sells counterfeit produc...