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Microsoft may soon extend its Movies & TV app beyond the Windows 10 hub. “Microsoft is building these apps to give consumers more of a reason to buy content in the Microsoft Store”.  According to a report by Windows Central . “Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don’t know about because there is no mobile companion app for their phone,” the report added. Last June, Microsoft shut down its Groove Music service after announcing a partnership with the music streaming platform Spotify . The company requested its customers to transfer everything they had saved, downloaded and playlists they had created on Groove to Spotify, media reported. But the company did not touch the “Movies & TV” app then. The Microsoft Store has an impressive collection of films and TV shows available to buy, including many that aren"t available via streaming services, but until...

After nearly over a year of unfulfilled promises, the tables have finally turned round for good as iTunes- Apple"s software for downloading, purchasing, and managing content on iOS devices and playing Apple content on Macs and PCs- is now available for download on Microsoft"s Windows 10 Store. In May 2017, Microsoft first announced its plans to bring the iTunes app to the Window s 10 Store , and made it clear that the app would be available by the end of 2017. In December, Apple released a delayed speech in which a spokesperson announced that the company would not hit that deadline. “We have been working with Microsoft to deliver the full iTunes experience to our customers and we need a little more time to get it right" Apple said. The addition of iTunes to the Windows Store is a big win for Microsoft, as iTunes is reportedly one of the apps that Windows users search for most often. iTunes- a standalone download on windows platform - has been made available for all wind...